AE
PROJECTS
MLB HYPE, July 2020 - August 2021
ASSOCIATE PROGRAM TASK FORCE
I led the task force reinventing the Dodgers' Associate Program with the goal of having a fully integrated and operational program for the 2022 season. This included a full evaluation of the organization's utilization of associates and complete design overhaul of the program from budgetary adjustments to integration corresponding with HR and cross-departmentally.
MLB Women, July 2020 - August 2021
WOMEN'S OPPORTUNITY NETWORK BUSINESS PLAN
Served on the board of the Women's Opportunity Network tasked with drafting and pushing initiatives in the interest of the female employees of the organization.
My Dodgers Membership, March 2019 - August 2021
DODGERS REWARDS PORTAL, MEMBERSHIP WEBSITE, AND MY DODGERS MEMBERSHIP PROGRAM
I managed the creation of a more wholistic and comprehensive membership program for all levels of Dodger Season Ticket holders by implementing various digital aspects and events and experiences. This program completely replaced its predecessor and required a completely new program structure, including the creation of a new membership website and rewards structure, including the My Dodgers Membership portion of the MLB Ballpark Application.
Dodgers Ticket Sales and Service, March 2020 - July 2020
COMPREHENSIVE INDUSTRY ANALYSIS GUIDE
I built an analysis guide to be distributed to all of the Dodgers' current and future Ticket Sales and Service Account Executives and Representatives to better understand key industries to aid in the sales process.